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Annuaire > Regies de publicite Internet > Regie Publicitaire au Royaume Uni

Global Direct Media

GlobalDirectMedia operates a UK performance-based fee model, so advertisers and affiliates enjoy the benefits of efficient, effective and custom online advertising that is constantly monitored and targeted for effectiveness.

Affiliates4U

affiliates4u is an integral part of the affiliate marketing industry. Founded in 1999 by Matthew Wood, an entrepreneur and grounded affiliate marketing specialist. This new beta release on the 14th May 2007 will increase the exposure and professionalism of the industry by offering a suite of extra features that enable our members to network, learn and build stronger relationships with others in the channel. Members can build detailed profiles of both themselves and their companies. Our technology will attempt to 'match' you with merchants or affiliates who work within your vertical or specialist field. Affiliates4u gives members the opportunity to create social networks, and start communities which they can manage. Members can also sign up for or create and invite people to events across the world, etch on other members whiteboards, provide testimonials and give other users an insight into their thoughts and lives with the 'thought bubble' The forum is still very central to the site. In addition we now have a growing number of expert bloggers on topics such as paid search, SEO, eCommerce, viral marketing and social media. The 'affiliate' and 'merchant' universities provide a specialist area where new affiliates and merchants can learn about the many tangible and intangible aspects of affiliate marketing.

Platform A lancée en Europe

Having recently completed its purchase of UK social net Bebo, AOL (NYSE: TWX) is finally ready to bring Platform-A, its collection of ad units, to Europe. Time Warner vet Brendan Condon has been named head of Platform-A’s International operations. He was already head of Platform-A flagship Advertising.com’s international business. He’ll based in London, reporting to Platform-A President Lynda Clarizio. Although its dominance has been limited to the U.S., Platform-A has not been without a European presence before, by dint of its ownership of Frankfurt-based AdTech and UK-based affiliate network buy.at. Also, Ad.com has nine offices throughout Europe. The move is part of the larger integration that Platform-A has been going through the past few months, which entails aligning the half-dozen agencies AOL bought in the past year in a more complementary fashion.

Online Advertising Networks Buyer's Guide 2008

This buyer's guide is aimed at those who are investigating the market for online advertising networks, with profiles of 28 leading networks. This report includes a valuation of the ad networks sector, a SWOT analysis and, like all our buyer's guides, the report also examines trends in the marketplace as well as guidance about how to select the most appropriate network or networks. Trends in the ad networks market, covered in this report, include: - Networks take larger slice of display advertising pie. - Publisher-driven networks add to competition. - Offerings broaden to provide one-shop-stop networks. - Brands exploit behavioural targeting to increase RoI. - Advertiser concerns increase despite increased regulation. - Ad exchanges yet to gain traction among networks. The 28 networks profiled are: 24-7 Real Media, AD2ONE, Adconion, Adknowledge, AdLINK Media, ad pepper, Adsmart, Advertising.com, Adviva, Burst Media, Casale Media, dgm, DRIVEpm, .Fox, Indoor Media, Media Initiatives Group, NebuAd, Oridian, Phorm (exchange), Sky Digital Media, Tacoda, TradeDoubler, Tribal Fusion, Unanimis, Utarget.Fox, ValueClick Media, Wunderloop Connect (exchange) and The Yahoo Network.

Adviva

Avec 5 milliards de $ de recettes publicitaires en ligne en 2007 selon eMarketer, le Royaume-Uni est le premier marché publicitaire en Europe. Le réseau publicitaire Adviva de sites internet dédié au contenu d'annonceurs atteint plus de 21,3 millions d'utilisateurs internet individuels au Royaume-Uni. Après l'acquisition par Specific Media, les sociétés combinées deviendront le quatrième réseau au Royaume-Uni touchant 25,9 millions d'utilisateurs anglais.

Webgains

Webgains est la plateforme d’affiliation paneuropéenne du groupe ad pepper media. La plateforme est basée au Royaume-Uni, mais se développe en France, en Angleterre, en Allemagne, aux Pays-Bas, en Suède, au Danemark, en Irlande.

Interactive Prospect Targeting

Regie publicitaire basée en Angleterre et en France et spécialisée dans l'emailing. 35M€ de CA en France.

Etude IAB UK 2006

Chiffres clés, secteurs en croissance, principales regies, perspectives de la publicité sur Internet au Royaume-Uni : 3.1Mds euros en 2006.

IAB UK

Site officiel de l'Internet Advertising Bureau du Royaume Uni.

Universal Advertising Package

Package of standard advertising formats, to ease the trading and execution of online media.

VC Media

Regie publicitaire en ligne Valueclick en Angleterre.
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